Three tracks
Internal-use uplift, external commercialization, and capital readiness. Most enterprises start with internal-use and underestimate it by an order of magnitude.
Sequencing
Discovery and rights clearance precede everything. Productization runs in parallel with internal uplift; capital-readiness comes last and consumes the outputs of the first two.
What success looks like
A board-readable scorecard: recognized assets, registered value band, internal uplift realized, external revenue shipped, and capital-readiness state.
Questions buyers actually ask.
No. Selling data is one of many surfaces and often not the best one. Internal-use uplift and capital-readiness usually carry more value.
Sometimes - via clean rooms, enclaves, derived benchmarks, or aggregate products. The rights line decides.
Rarely at the start. Most monetization plans run against existing infrastructure with a productization layer on top.
Against the three-track scorecard, not vanity revenue numbers.